Marketing School | Digital Marketing | Online Marketing

In episode #1077, we discuss how to make sense of traffic estimates from SEO tools. Tune in to hear how we handle this data. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Sense of Traffic Estimates From SEO Tools [00:38] Examples of such tools include: UberSuggest and SEMRush. [01:20] When it comes to these tools, it’s hard to compare them. [01:35] You should use these tools to see how you stack up to your competitors.  [01:50] Always use the same tool for comparisons, so that the data will be similar.[02:50] When looking at these types of tools, Eric looks at trends. [03:30] If Eric sees the traffic value declining, he knows it’s not something worth emulating. [04:40] B2C traffic information tends to be more accurate. [05:00] You can rent out pages that rank for certain keywords. [05:40] That’s it for today! [05:50] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What shou