Marketing School | Digital Marketing | Online Marketing

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event. Tune in to hear them discuss Yaniv’s method for success. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: A Conversation with Yaniv from Nextiva [01:30] Nextiva’s core product is business phone service. [01:50] They have a team of over a thousand people and compete with large companies all over the world. [02:06] They are making over $170 Million in annual revenue. [04:26] Affiliates are a big part of their business. [05:41] It’s a great way to put content out on high-domain-authority sites. [06:08] Being relentless is the thing that made Nextiva the success that it is. [07:50] When hiring, Yaniv focuses on three principles. [07:55] Hire people who are great at what they do. [08:26] Surround yourself with “doers”. [09:12] Don’t hire assholes. [10:02] Disney used to test people before the interview even began. [13:15] Nextiva launches products fairly often. [13:30] People don’t often leve