Marketing School | Digital Marketing | Online Marketing

In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success [01:20] You should focus on traffic before you focus on conversions. [01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter! [03:10] People don’t create content for all stages of the funnel, which they absolutely should. [05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel. [06:10] Top marketers measure content at a topic level. [09:40] It’s important to do keyword research. [11:45] It’s important to have a good relationship with sales. [12:00] You need to have a strong common language between marketing and sales. [13:45] You need to set up an SLA. [15:40] It’s possible to extrapolate future success from current sales metrics. [17:40] It’