Marketing School | Digital Marketing | Online Marketing

Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133

Informações:

Synopsis

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks. [00:30] Some context about what Tumblr was initially sold for and its acquisition history. [00:55] A possible reason why the company might have been sold at such a low price. [01:17] Why Automattic is the best fit for Tumblr from a business perspective. [01:37] The amazing new opportunities for Automattic to control the web. [01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr. [02:15] The many benefits of WordPress for marketers and entrepreneurs.  [02:56] Why you should start engaging on Tumblr right now.  [03:12] That’s it for today! [03:17] For a new way to grow your business,