Marketing School | Digital Marketing | Online Marketing

In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools.  [00:39] How having a ton of clickstream and click-through data is helpful for marketers.  [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally.  [01:33] Using .io as a data platform and employing it to identify B2B IP addresses. [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores. [02:14] What the Outreach tool offers and checking the performance of sequences.  [02:29] Outreach’s feature that allows for a more personalized approach to clients. [03:04] Keeping in m