Marketing School | Digital Marketing | Online Marketing

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from a $20 Billion Company.  [00:32] Constellation Software: where they are based, their market cap, and company size.  [00:56] How they are unique and what they do with other software businesses they buy.  [01:52] Their model of simply maintaining the current revenue. [02:07] They type of companies they seem to be interested in buying and their criteria.  [02:43] How they’re making money from companies that are under the radar.  [03:13] You don’t have to do something well known to make money.  [03:36] Looking for markets that have a big total addressable market (TAM).   [03:52] The mistake of going after bus