Marketing School | Digital Marketing | Online Marketing

In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune). [00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive.  [00:41] He built his brand from consistently writing good long-form, data-driven content.  [01:10] Larry Kim built a great brand for pay-per-click advertising.   [01:31] You can be known for whatever you are trying to do if you are consistent.  [01:47] The importance of leveraging the rule of seven. [01:58] Chatbots and other ways you can repeatedly expose people to your brand.  [02:26] Dave