Marketing School | Digital Marketing | Online Marketing

The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How The Role of Marketing Has Changed. [00:43] Old ways of marketing that were outbound and focused on alignment. [01:33] Before, there were not many channels, compared with the current amount. [02:51] Learning to wear multiple hats to succeed in the current landscape. [02:21] Comparing the strategies Facebook and TikTok used to grow at different times. [02:40] Marketing used to target individuals, now it targets entire accounts. [03:06] Tapping into dynamic retargeting to stay top of mind. [03:28] Understand how to use all channels together if you want to do well.  [04:00] Modern marketers have to unders