Marketing School | Digital Marketing | Online Marketing

In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Does Leverage Actually Mean? [00:46] Capital is the first and most commonly known leverage. [00:55] Labor is a powerful type of leverage; hire people better than you. [01:27] Why code and software are considered the third type of leverage. [01:39] Content is king: Media is the fourth and newest type of leverage. [02:12] Hear why Neil believes media is the hardest thing for companies to get right. [02:58] How the Kardashians have effectively leveraged media to build an empire. [03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand.  [03:54] If people know who you are, you will hav