Marketing School | Digital Marketing | Online Marketing

How the COVID Vaccine Will Affect Marketing In episode #1599, we talk about the impact that the COVID vaccine will have on marketing. Neil and Eric unpack the rise of digital marketing, why consumers are probably going to continue online shopping, and how the ailing economy will affect consumer behavior. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How the COVID Vaccine Will Affect Marketing. [00:45] Current developments with the COVID vaccine. [01:10] Neil’s thoughts on how the vaccine will be rolled out. [01:58] Not everyone will take the vaccine, so marketing will become more online-focused. [03:16] Consumers have seen the value of online shopping, so they are likely to continue. [04:04] For the first time in history, digital marketing spending has surpassed 50%. [04:24] There are still big issues with the economy, which heavily affects marketing and sales. [05:22] Why Neil and Eric believe that you should still be cautious in 2021. [06:09] Be safe and take care of