Marketing School | Digital Marketing | Online Marketing

In episode #1756, we talk about how to succeed in podcasting in 2021. Neil and Eric have been in the podcasting game for a long time and have learned a lot since this podcast sounded like it was recorded in a bathroom! Tune in and learn how to assess the success of your show, how to  improve it based on the data, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Succeed in Podcasting in 2021. [00:28] How long we have been doing podcasting for. [01:18] Aim for a daily podcast and be sure to repurpose it. [01:53] How to push the marketing of your podcast hard at first. [03:01] Play around with your calls to action. [03:10] Show as many episodes as possible on the hosting page. [03:35] Working out how to keep retention rates up. [04:03] Why Neil and Eric upgraded their mics. [05:05] Be sure to watch your analytics and optimize based on your insights. [06:48] Advertising your podcast by doing collaborations. [07:14] Why lots of downloads aren’t an indicator of success. [07