Marketing School | Digital Marketing | Online Marketing

In episode #2032, Neil and Eric talk about how to release a new redesign without affecting your traffic. Keeping your traffic consistent during a redesign is simpler than you might think, but it’s important to always keep SEO in mind to ensure you don’t end up worse than when you started. Tune in to learn more about how to ensure a smooth transition, some of the technical details to watch out for, and what NOT to do! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Release a New Redesign Without Affecting Your Traffic. [00:26] How to adjust your structure, and how you’re linking your pages together, so as not to affect traffic. [00:54] Make sure your new page is loading at the same speed, or faster, than your previous installment. [01:00] Be conscientious about which keywords you are using. [01:16] Some technical details to bear in mind. [01:38] What not to do during a redesign and what Neil and Eric have learned from working with clients. [03:18] That’s it for today! Don’t forget to rate, revi