Marketing School | Digital Marketing | Online Marketing

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as we discuss the requirements of a good story, the importance of being relatable, and the most important lessons we’ve learned from top storytelling professionals! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Power of Storytelling in Marketing: Tips and Techniques. [00:28] Why good storytelling is essential for successful marketing. [01:31] How effective storytelling utilizes conflict and suspense. [02:03] Why relatability is so important in storytelling. [03:22] An overview of the Dan Harmon Story Circle. [04:47] How The Lion King masterfully conveys the hero’s journey. [06:55] Identifying the most important moments when telling a story. [07:53] That’s it for today! Don’t forget to rate, review and subscribe to this podcast. [08:02] Go to https://www.marketingschool.io to learn more! Links