Marketing School | Digital Marketing | Online Marketing

In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why AI Is Overhyped For Marketers Right Now. [00:50] How businesses are prioritizing their AI investments. [01:53] Why current AI tools are overhyped for marketing? [02:15] How AI chat tools are limited by their input. [02:58] The long-term impacts of AI chat tools versus the short-term impacts. [04:23] Some of the ethical and legal issues that will arise from AI chat tools. [05:13] Why it’s still worth using these new tools and how to manage your expectations. [05:31] That’s it for today! Don’t