Marketing School | Digital Marketing | Online Marketing

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The cookieless future is here. Here's what to do about it. [00:06] Why we think small businesses should do nothing. [00:30] What large corporations should do; starting with working on their data analytics. [00:56] First-party versus third-party data and how to have more control of your funnel. [02:03] How a cookieless future can actually be an asset. [02:17] Tips for making better-informed decisions using the data at your disposal. [02:49] Helpful insights you can glean from Google Analytics (and why GA4 s