Marketing School | Digital Marketing | Online Marketing

In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Where Consumer Confidence Sits Right Now. [00:30] Observations on current Gen Z spending habits. [01:20] The demographic that has noticeably slowed down their spending since 2022. [01:52] An overview of how companies are doing in the current economy. [04:01] Insight into why many companies are taking on a defensive position. [04:49] Why people tend to cut marketing first during a down economy. [05:18] What rail traffic data can teach us about the state of the economy? [08