Marketing School | Digital Marketing | Online Marketing

Marketing Secrets for 2024

Informações:

Synopsis

In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Marketing Secrets for 2024 (01:01) Programmatic SEO and AI-enhanced content (02:39) Testing Amp emails for better conversions (04:43) LinkedIn influencer ads and AI-driven ad creation (07:01) Using barter deals for speaking engagements (07:57) Following up with leads from conference talks (08:25) Webinars are still effective for B2B and B2C marketing (08:53) Selling lower ticket offers in quantity for better performance (09:05) The importance of having a good offer for marketing success (09:24) SEO traffic gains from updating o