Gravy

Legal moonshine—funny as that sounds—has exploded in the South. Instead of on creek banks, it's now produced in gleaming distilleries. But it's the same old stuff: strong, unaged liquor. To sell it, the story is just as important as the hooch. Family-owned distilleries mine their histories to stand out in a market crowded by hillbilly nostalgia.  Irina Zhorov reported and produced this episode.  Learn more about your ad choices. Visit megaphone.fm/adchoices