Gravy

When we think of the industrialization of America and the rise of electricity, we’re printed to think about people in cities and factories, where machines and assembly lines abound. We think of Charlie Chaplin tangled up in conveyor belts and cogs in the movie Modern Times. We think of electric motors, coal mining, steam engines. But electricity transformed another area almost as much as it transformed the city or the factory… and that area is the house. And because of that there’s one really key demographic that’s impacted by electricity perhaps more than any other: women. Electrification prompted a redefinition of house work and those who did it, according to scholar Rachele Dini. She wrote a book called “All-Electric Narratives,” which focuses on how advertising and literature represent electricity and electric appliances in the home.  Rachele says that the change in expectations for women and housework can be charted through advertisements: for instance, General Electric sponsored “Gold Medallion” campai