Perfect World Network Radio

Deborah Gallant will be my guest on Piggy Bank Promotions, with Finding Your Focus. Details here: Who Are Your Most Likely Customers?   It’s never a good idea to waste your marketing budget targeting clients unlikely to buy what you’re selling, but it’s especially bad to do so in a tight economy. Learn about Finding Your Focus on Piggy Bank Promotions, this Friday, 12/9/11. Your host, Marketing/Small Biz expert Wendy Meyeroff, has invited colleague Deborah Gallant to be her guest. They’ll be discussing why it’s important for small businesses, especially those with limited marketing budgets and tight schedules, to find the right niche, examining issues like these:   Why “full-service” is not necessarily a good description Determining who’s most likely to buy YOUR produce/service? Don’t be vanilla! Why/when to say no to a client Deborah, aka your Fearless Leader, has been in Internet work since the 90s. Through her company, Bold Business Works, she has developed a fun, creative process that helps clie