Marketing Today With Alan Hart

This week on “Marketing Today,” Alan interviews Don Lane, the Chief Marketing Officer at Saucony, the sneaker and apparel manufacturer. Don's discussion covers his expansive marketing career, including 21 years at the Boston-based agency Arnold, followed by Draft Kings, before his relatively new move to Saucony.Lane discusses Saucony's new marketing moves from avocado toast sneakers that caught the attention of Jimmy Fallon to Dunkin running shoes for the Boston Marathon. He discusses how these ideas come about and how the company is able to capitalize on the opportunities when they present themselves.Additionally, Saucony unveils its “Run for Good” positioning as well as useful advice regarding ways to give your brand purpose that customers can connect to. Lane explains, “this world needs brands and politicians and artists and people that stand for goodness, and so that's what we are going to stand for.” Highlights from this week's Marketing Today:01:10 – Don