Marketing Today With Alan Hart

This week on “Marketing Today,” Alan interviews Mayur Gupta, the chief marketing officer at Freshly. Mayur's experiences include past roles as vice president of growth and marketing at Spotify as well as at Kimberly-Clark as the global head of marketing technology and innovation and then as the global head of the omni channel experiences and platforms.Gupta talks about the current state and future state of marketing from his unique perspective of an engineer and having obtained a master's degree in computer science. He also shares insight on Freshly's target goal of providing food and wellness to over 100 million people, the importance of having a point-of-view in marketing, and his definition of growth that includes the growth of the brand, the user base, and the user value.Gupta also delves into the constant changing of ideas and strategy in marketing by saying, “The goal is not to kill that chaos. The goal is not to bring calm. But, it's how you harness that chaos on the internal culture.