Marketing Today With Alan Hart

This week on “Marketing Today,” host Alan Hart interviews Navid Jafari, director of marketing and corporate communications at PeerNova, a blockchain and fintech solution provider to financial service market. Jafari tackles blockchain, distributed ledger technology (DLT), and fintech marketing, as well as, influencer marketing in B2B. This was the first of three episodes recorded at Incite Group's Brand Marketing Summit in San Francisco.Jafari discusses what blockchain is and how it is being leveraged and talks about the podcast that he has launched with PeerNova about all things blockchain, called Chain in the Valley. Jafari on blockchain, “foundationally, it brings a level of trust to the database or application you are building.” He adds that blockchain can be seen as lens or added transparency and visibility to transactions. He also states that, “in order for blockchain to have any value, you need to bring that and you need to couple that with things like cloud technology or t