Marketing Today With Alan Hart

During this episode of "Marketing Today,” host Alan Hart interviews Marcus Startzel, Chief Executive Officer at Whitebox. Whitebox is powering the D2C economy, providing an entire eCommerce operation in a single package. They combine all the functions of the eCommerce process into one service, making it easy for a manufacturer or a brand to sell on a global level and shrink their overhead. They just closed a $5 million Series A funding round led by TDF Ventures. Startzel's previous experience includes chief revenue officer at AppNexus, chairman and CEO at MediaGlu, and general manager at Millennial Media.On the show today, Startzel discusses the direct-to-consumer economy, many of the current trends in D2C, some examples from his client base at Whitebox, what Whitebox is all about, and who is doing D2C well from large companies to smaller digitally-native companies. He also discusses the importance of having powerful awareness campaigns, great reviews, and having strong partners.Startzel defines Whitebox