Marketing Today With Alan Hart

During this episode of “Marketing Today,” host Alan Hart interviews Catherine Tabor, founder and CEO of Sparkfly, and Nicole West, vice president of digital strategy and product with Chipotle. Chipotle partnered with Sparkfly in 2017 to implement a promotions management platform that streamlined the flow of data in their systems.  Due to this partnership, Chipotle has been able to develop an ecosystem with incredible growth.West shares about her years at Chipotle and their growth during that time.  Growth has occurred in teams, tools, and processes that combine to execute their strategy successfully.  "Customers are craving a frictionless, digital experience.  The more simple and engaging, the better."  The things that haven't changed are just as important. They remain a purpose-driven company, focused on delivering excellent customer experience, and providing the best real ingredients prepared by hand every day.Tabor describes Sparkfly's focus from the beginning as being