Marketing Today With Alan Hart
180: Kim Feil on Aspire Healthy Energy Drinks’ Rapid Growth and Women in Business
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:32:10
- More information
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Synopsis
During this 180th episode of “Marketing Today,” host Alan Hart interviews Kim Feil, chief marketing and strategy officer at Aspire Healthy Energy Drinks. She spent a number of years as a manufacturer, retailer, and consultant in the industry. Most notably, before turning to board service and fast growth start-ups, Feil served as CMO at OfficeMax, Walgreens, and Sara Lee. Feil discusses the importance of key mentors in her life, specifically the influence her Dad had on her and the Network of Executive Women, an organization focused on empowering women executives and inclusion in the workplace. On the hard road to inclusion and diversity in the workplace, Feil shares, “it's 2019 and the last Fortune 500 company not to have a woman, finally, put a woman on its board.”Feil gives insight into the startup world through the story of Aspire, a healthy energy drink company that is quickly gaining traction in the industry. Their consumer passion is exceptionally high, and they have