Marketing Today With Alan Hart

During this 181st episode of “Marketing Today,” host Alan Hart interviews Jackson Jeyanayagam, the vice president and general manager of direct to consumer businesses at The Clorox Company.  Jeyanayagam's experience spans agencies working with brands like Diageo, P&G, Jordan, and NASCAR to executive digital marketing roles at Chipotle and, most recently, as CMO of Boxed.Jeyanayagam shares about his career and moves from Chipotle to Boxed to Nutranext and the shift from CMO to general manager.  He shares about his approach to growing his teams, the tech stack they are building, and new product launches. “I look for curiosity, empathy, and versatility,” Jeyanayagam on criteria for marketers.Jeyanayagam shares the important role of digital and social in customer engagement and crisis management.  He dives into the critical nature of analytics and performance numbers. Jeyanayagam believes you should always be learning, growing, and working hard to stay ahead of the game.&nbs