Marketing Today With Alan Hart

Sky Zone's Josh Cole on marketing and brand partnershipsDuring this 190th episode of “Marketing Today,” host Alan Hart interviews Josh Cole, the chief marketing officer at Sky Zone. Sky Zone is an active environment with gravity-defying aerial attractions with around 210 locations around the world.Cole began his career with a short stint in financial services before making a jump into the entertainment industry at Universal Studios parks and resorts division. He joined as the first team, specifically focused on internet marketing. He was involved in starting all of their social media and digital marketing from the beginning. Five years ago, he made the "jump" to Sky Zone to widen his responsibilities and oversee "all things marketing."Cole discusses his gratefulness that someone took a chance on him. "You got to hire for intangibles. You've got to find someone who is smart, curious, and has the right personality and dig in." He shares the importance and health benefits of "active" pla