Marketing Today With Alan Hart

During this 196th episode of “Marketing Today,” host Alan Hart interviews Dave Gerhardt, the chief marketing officer of Privy. Gerhardt was formerly the vice president of marketing at Drift, has been featured in numerous national publications, and co-authored the book “Conversational Marketing.”We discuss how Gerhardt's early interest in working for a startup led him to join Privy at a previous point in his career. Then we learn how Gerhardt leveraged his podcast to land a job at Drift. He shares tons of insight into building out a highly efficient marketing team.Gerhardt has excellent advice for creating your personal brand and starting a podcast. "If you start with a show first, you can get all the other content with it." In his view, audio drives everything. He adds, "Even if nobody listens to our show, we're going to get enough content to feed our funnel for a year if we do it right and that alone is worth the investment."Gerhardt also shares why he went all-in on growing his following on Linked