Marketing Today With Alan Hart

During this 198th episode of “Marketing Today,” host Alan Hart interviews Reggie Walker, U.S. Chief Commercial Officer for PwC. We discuss Walker's background and his long career at PwC. Then Walker takes us through the digital transformation happening within PwC and the impact of technology on professional services today and in the future.Walker shares the importance of giving employees new skills and technology to transform the way you're running your business, which ultimately impacts client experience. He says, "When you focus on your people, and you build the right skills within them, those are your factors of production that you can then take out and use in multiple ways." When providing advice for peers in other large companies, Walker advises that training employees and setting very clear expectations is essential. As Walker reflects on the future of professional services, he remarks, "Creating more personalized experiences is really what's starting to win the day.” Walker's thoughts on the digit