Marketing Today With Alan Hart

During this 203rd episode of “Marketing Today,” host Alan Hart interviews Todd Krautkremer, Chief Marketing Officer at Cradlepoint, an entrepreneurial executive with over 25 years of startup experience.Today we talk about his passion for building growth companies, his transition from computer science to the development side, product management, sales, and marketing, and his CEO role during the 2008 financial crisis. Krautkremer also shares his advice for what marketers should do during this coronavirus pandemic.Krautkremer starts by discussing his early career work, building some of the biggest data networks for carriers, and becoming a sales manager for the Northeast region. Working at Gearworks as CEO through the 2008 financial crisis taught him skills that served him well in his current role as a CMO. Krautkremer says, “I have empathy for customers. I understand how my partner in sales works, thinks, what they need, and most importantly, I am a better CMO because I understand what our CEO thinks and needs