Marketing Today With Alan Hart

During this 211th episode of “Marketing Today,” host Alan Hart interviews Evan Horowitz, CEO of Movers+Shakers, a go-to agency for TikTok.On the show today, we talk about how Movers+Shakers came about, how it's a family business with his partner, and we talk about some of the record-setting campaigns with e.l.f. Cosmetics, among other work.Horowitz tells us how he started thinking like a marketer while giving campus tours as a Stanford engineering student. Then he shares how the idea for Movers+Shakers came out of the vision that “using original music, using movement, using dance, would be a way to stop the scroll and drive more engagement.”Horowitz tells us how the viral e.l.f. campaign came about when they created an original song for a TikTok challenge, which leads to a discussion about what works on TikTok. Horowitz says, "I think one of the biggest challenges for brands when they're looking at TikTok is they recognize quickly how different the platform feels from other platforms.” Movers+Shakers is trans