Marketing Today With Alan Hart

During this 222nd episode of “Marketing Today,” host Alan Hart interviews Scott Finlow, the chief marketing officer of PepsiCo's foodservice business.On the show today, we talk about PepsiCo's push into sustainability, specifically the Beyond the Bottle initiative. We also talk about PepsiCo and their foodservice division's beta testing of SodaStream Professional and many other topics. Finlow begins by talking about his long career with PepsiCo and the always energizing environment there. We then talk about PepsiCo's impressive sustainability initiatives. Finlow says, "we have a vision of a world where plastic will never become waste." Then we talk about SodaStream as part of the PepsiCo portfolio as well as SodaStream Professional. He says, "we did a ton of work to understand the different ways that people are now drinking water." The insights gained from this research led PepsiCo to see the connection between water consumption and big goals consumers have. Finlow tells us about the significant work Pep