Marketing Today With Alan Hart

On this 228th episode of "Marketing Today," host Alan Hart interviews Carrie Seifer, the GM of GlobalWebIndex in North America. The company is a market research SaaS company founded by Tom Smith in 2009 that provides audience insight to publishers, media agencies, and marketers around the world.We start the conversation about how Seifer 's mindset has shifted throughout her career, going from focusing on the present to centered around where she wanted to go. Seifer then dives into the plethora of complex factors that go into purchasing decisions for Americans in today's world.There is mistrust across the board in America right now. In fact, "only a third of Americans trust what the government tells them." Seifer and GWI recognize this mistrust and are working to change the fact that "only 9% of Americans feel like they are represented in the advertisement industry." GWI believes that consumer interests, rather than demographics, should be the focus of all businesses. Seifer claims that "we're not seeing shift