Marketing Today With Alan Hart

234: Marketing in the cloud with NetApp CMO James Whitemore

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Synopsis

On this 234th episode of "Marketing Today," host Alan Hart speaks with the CMO of NetApp, James Whitemore. Over the last six years, NetApp has made the switch from a traditional data-storage company to a cloud-based storage company, and Whitemore is here to talk all about it.We start our conversation off with Whitemore's childhood in the U.K. and how an affinity for toying with technology sparked an early interest in the field. Whitemore then outlines his professional journey, starting as a salesman for a mobile phone company in the U.K., which led him to work for big tech in the data storage field in the U.S. Whitemore made the switch to the startup industry and that eventually led him to NetApp. NetApp has been "managing large-scale data storage" for over 30 years in countries all over the world. We then dive into the recent shift into large-scale cloud data storage and how that has affected NetApp's sales and marketing processes.Whitemore's background in sales helped him make the shift, staying true t