Marketing Today With Alan Hart

On this 242nd episode of "Marketing Today," host Alan Hart speaks with Rob Holland, the CEO at Feedback Loop, a technology growth company that provides rapid consumer feedback through its agile research platform.We begin the interview with Holland's upbringing in Staten Island and eventually to the West Coast, but wherever he went, it never seemed to be permanent. Holland believes "being comfortable with mobility has been a real game-changer," allowing him to adapt quickly to new environments. We then move to Holland's financial background and how it helped him when making the transition to managerial positions. Though he started in finance and eventually found his way to the marketing side, Holland has "always been connected to the consumer in some way."Holland then dives into Feedback Loop, defining agile research as a tool that "provides directional guidance early and often to guide decisions that might otherwise be made by opinion or rank, rather than data." Holland has seen first-hand that "the whole ide