Marketing Today With Alan Hart

On this 246th episode of "Marketing Today," host Alan Hart speaks with Minter Dial, the author of "You Lead: How Being Yourself Makes You a Better Leader." Dial knows and shares what it takes to use your authentic self to lead a successful brand.We start our conversation by talking about how the ongoing global pandemic has taken away Dial's source of energy, that being, talking and communicating with other people. Dial then dives into his new book, "You Lead: How Being Yourself Makes You a Better Leader," and how he hopes it will "change the way we lead, not just in business, but within ourselves." Inside each and every individual, Dial feels "that everybody has leadership potential," but before a person can lead, they must come to terms with their authentic self.We then break down the disconnect that exists between being authentic and professional, a lesson that he learned when bringing life to L'Oréal's brand. "Too often, there's no real link between who you are legitimately...and what you're doing professi