Marketing Today With Alan Hart

On this 252nd episode of Marketing Today, Alan Hart speaks with Raja Rajamannar, the Chief Marketing and Communications Officer at MasterCard. Alan and Raja discuss Raja's new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers, which demystifies data-driven marketing and identifies emerging opportunities in the digital world.The conversation begins with the evolution of various marketing paradigms, from product to psychology, to emotion in brand messaging. Raja makes these shifts easy to understand and clarifies how marketers can leverage them in their strategies. Raja says over the years marketing has shifted to four paradigms, and marketing is going to go through “an unprecedented level of disruption as we enter the fifth paradigm.”Later in the episode, Alan and Raja discuss how today's technology demands greater creativity from brands to stand out. Even more fascinating is how emotions have dominated the marketing industry. Listen to Raja break down this change, what