Marketing Today With Alan Hart

On this 255th episode of Marketing Today, Alan Hart talks to Zach Harris, VP of Marketing for the Water Portfolio at PepsiCo Beverages, North America. Throughout the episode, Alan and Zach discuss how to brand water, their new launch of bubly bounce, and their other products like LIFEWTR and Aquafina. The conversation starts with Zach describing his career at PepsiCo, a company he's been at since he graduated college. He says these experiences have taught him that the role of a brand is really to keep the consumer “at the center of everything you do.” Because without it, you won't gain brand loyalty.From there Alan and Zach go deep into what it means to have purpose, both in your job and as a company, and how being a visible example of leadership is what ties a community together.In this episode, you'll learn:Why an informal network is important for your career growthWhy you should be a visible example of leadership in your communityHow to build trust among your customersHow to market a portfolio of prod