Marketing Today With Alan Hart

On this 256th episode of Marketing Today, Alan Hart and Eduardo Luz, Chief Brand and Concept Officer at Panera, discuss the pivots Panera executed during the pandemic, including how they positioned their mobile app and the innovations they implemented in their menu offerings.Eduardo sees the future of marketing as really honing in and connecting with your consumer. As Panera changed its menu and shifted to what Eduardo calls “warmer offerings,” they started to see the incremental success that has propelled their business forward. The conversation covers consumer behavior, and Panera's new company value: respect for the planet. To hear how Eduardo thinks about the future of consumer behavior and its impact on marketing, listen to Marketing Today.In this episode, you'll learn:Changes in direct-to-consumer interactionHow your company positioning impacts successWhy listening to your consumers is essentialHow Panera shifted during the pandemic How Panera leaned on its “promise” to expand its offeringsKey