Marketing Today With Alan Hart
258: The Future of Advertising in Video Games with Adverty's Niklas Bakos
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:31:39
- More information
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Synopsis
Niklas Bakos is the Founder and Chief Strategy Officer at Adverty, a company that helps put advertisements in video games. In this episode, Alan and Niklas discuss what in-game advertising looks like and how e-sports has exploded in popularity. The conversation starts with why Niklas founded Adverty. Having spent most of his career in the gaming industry, he saw a huge opportunity for marketers to easily reach their target audiences and do it “at scale.”They discuss the e-sports revolution, why in-game advertising is more insightful than real-life street advertising, and how a marketer should be thinking about it. In this episode, you'll learn:How mobile gaming is the leading platform for advertisingHow in-game advertisements are more insightful than real-life advertisementsWhy e-sports is the next gaming revolutionKey Highlights:[01:12] Niklas's “big fat cat”[01:51] Why Niklas founded Adverty[03:26] What is Adverty[04:27] What in-game advertising looks like[09:06] The brain impression algorithm[14: