Marketing Today With Alan Hart

Nishant Desai, or Nish, is the Director of Technology and Operations at Xaxis, The Outcome Media Company. Nish has 20+ years of experience leading technical partnerships, integrations, and ad operations for thousands of brands, platforms, and partners. On Marketing Today, Alan and Nish unpack the future of marketing without third-party cookies. With only a year before the change, Nish's advice is, “Don't panic” and look to alternative solutions. This important interview touches on the events that lead to cookie death, alternative marketplace solutions, and what marketers should be thinking about as this new landscape comes into view. Listen in to learn more about the cookie-less effect on marketers and users.In this episode, you'll learn:Why third-party cookies are endingThe benefits of a flock-based cookie solutionThe future of a unified ID-based ecosystem Key Highlights:[01:48] Nish's path to advertising, MarTech, and AdTech[02:40] How computer science helps MarTech and AdTech[0316] The death