Marketing Today With Alan Hart

Joe Jackman is the CEO & Founder of Jackman Reinvents, the world's first and foremost reinvention company. He's also the author of The Reinventionist Mindset where he talks about principles that help businesses succeed. In this episode Joe and Alan discuss, you guessed it: change. Specifically reinvention. What it means, and why people resist it. Joe says, “Change is hard. Not only just being comfortable with it but embracing it and then getting good at it.” Throughout the interview you'll hear him speak on how business leaders can make change more acceptable - a positive for their business - and avoid becoming irrelevant. After listening to this episode, you'll realize that the future is now. Marketing leaders need to adapt before the wave is gone and they're left behind. In this episode, you'll learn:Why people resist changeThe danger of doing the mathWhat's necessary to be successful at changeKey Highlights:[01:52] Joe's transformational summer[06:30] Becoming a reinventionist  [10