Marketing Today With Alan Hart

Emily Callahan is the Chief Marketing and Experience Officer at ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. On the show, Emily and Alan discuss St. Jude's origin, how she ended up as the Chief Marketing and Experience Officer, and the inspiration behind St. Jude's partnership with SpaceX. Yes, you read that correctly. St. Jude is going to outer space. But in between, they also talk about purpose: what it means and how it can empower companies and their partnerships. Emily encourages people to “be a difference maker where you are.” Listen in to find out how that inspires her career, their marketing, and St. Jude's mission.In this episode, you'll learn:Why purpose is the power behind marketingSt. Jude's partnership to travel to spaceWhat CMOs can learn from cause marketersKey Highlights:[01:25] Emily's morning routine[02:53] Emily's path to Chief Marketing and Experience Officer[06:12] All about St. Jude Children's Hospital[10:16] What non-profit m