Marketing Today With Alan Hart

Scott Hudler is the CMO of Torchy's Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means. Torchy's was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years. Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing.In this episode, you'll learn:The intersection between fun and businessGreat customer experience shines through the abundance of choicesMeeting customers where they want to interact with youKey Highlights:[01:45] Scott's favorite city[03:22] The brands Scott has worked for[06:01] What made Torchy's the next “right” move[07:16] Torchy's backstory[12:06] Executing a winning formula[14:00] Not a franchise but individually owned[17:07] Making the leaps to grow[18:35] How the food industry will change post-pandem