Marketing Today With Alan Hart

Alanah Joseph is the Senior Marketing Manager at HubSpot, responsible for marketing and operations of the HubSpot podcast network. In this episode Alanah and Alan discuss her role in driving brand awareness and increasing listenership for its shows and the long-term strategy behind launching a podcast network.  “Just as product requirements have grown and changed over time, so have people's content needs. Alanah and HubSpot believe podcasts will fill that role and that companies and brands will seek out audio for inspiration and solutions to business problems.Listen as Alanah explains the strategy behind a podcast network and how it elevates content creation to ultimately help customers become better software users and better business practitioners overall.In this episode, you'll learn:Leveraging other creators to help spread your messageCreating opportunities for growth via collaborationHighlighting the human element in marketing Key Highlights:[01:20] Alanah is ambidextrous[03:00] How Al