Marketing Today With Alan Hart

Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience. In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign. When embarking upon a major update of their brand, Tim says, “When I started looking at the competitive landscape and saw what the other big and small grocery chains were doing, I just saw a sea of sameness.” Listen in to hear how Save A Lot leans into modernization and stands out from the crowd.In this episode, you'll learn:How to think about modernization in marketingWhere you should be listening to your customersStaying ahead of the curve of digitizationThe power of music in campaigns Key Highlights:[01:14] Tim's career as a mascot[02:20] Tim's journey to marketing at Save A Lot[04:11] What is Save A Lot? [05:37] What brought Tim to the grocery industry[07:24] Their