Keen On

The Stanford Business School professor Michal Kosinski has spent his career warning about the corrosive impact of technology, and particularly social media, on democratic institutions and individual freedom. The Polish born academic gained notoriety for his research at Cambridge University on how social media data could predict intimate personal traits. His work became particularly relevant during the Cambridge Analytica scandal in 2016, leading to significant legal consequences for Facebook, including a $50 billion fine. In this KEEN ON conversation with Kosinski, recorded in Munich at DLD, he emphasizes that Facebook wasn't inherently malicious but failed to understand the full implications of their intrusive technology. Kosinksi connects social media's rise with the growth of populism, explaining how platforms enabled figures like Trump and even Bernie Sanders to bypass traditional political gatekeepers. Kosinski also discusses his controversial 2017 research showing that AI can predict personal characteri