Franchise Interviews

Without a college degree Mike Nero, CEO and Founder of Naturell, ventured out to the world of becoming an eco-preneur way before going green was considered "cool." Nero had been an employee for a carpet cleaning business and saw the harmful chemicals that were being used in the cleaning solutions. Nero was determined to find a solution that would be less harmful and completely organic. After all, wet carpet and dark places is the ultimate breeding ground for mold and mildew to grow - and to have your kids and pets rolling around on that is a little unsettling to the stomach.