Franchise Interviews

We are excited to meet with Arby's President, Hala Moddelmog, to discuss the company's refranchising success and significant investment into the brand at a time of great economic uncertainty. Some of the topics we will discuss with Hala are the following: • This past fall, Arby's introduced a new line of turkey roasters. Hala will discuss why Arby's found it important to expand its menu beyond its signature roast beef offerings. • Arby's is now testing a new restaurant design/layout in select markets. Hala will discuss what Arby's hopes to achieve with a new look and feel. • Arby's recently made several changes to its leadership team. Hala will provide rundown of these changes. • How have all these big changes paid off for the brand? • In order to overcome obstacles to growth, particularly the ongoing credit crunch, restaurant executives are focusing their efforts on attracting multi-unit and multi-brand operators with strong cash flow to not only open new units, but purchase established corporate stores